Frequently asked questions

Make the facts about your business easy for a machine to read and confirm: the same name, phone and service area everywhere, structured data on your site, pages that name your city and specialty, and reviews on the platforms AI systems check. Measure first, so you know which of those is actually holding you back.

No, and be wary of anyone who does. AI assistants give different answers to the same question. I fix the inputs they read, measure where you start, and re-measure against that baseline.

It overlaps. Traditional SEO gets your pages found. AI visibility is about whether an assistant chooses to name you when someone asks for a recommendation. Much of the work helps both.

Generative engine optimization and answer engine optimization: two names for the same work, making a business easy for AI assistants to understand, trust and recommend.

Indexing changes show up in weeks. Being recommended takes longer, and I won't put a date on it. You get a baseline at the start and a re-measure against it.

I run a handful of the questions your customers ask, on ChatGPT and other assistants, and email you what came back with a note on what stands out. No obligation.

Not always. If you can edit your current site, it can usually be fixed. A new one makes sense when you can't edit the page that represents you, or don't have one.

A web page is written for people. Structured data (schema) is the same facts written again in a format built for machines, where nothing has to be guessed. It doesn't make you rank higher. It makes you legible, and it ties your scattered profiles together into one entity an assistant can recommend by name.

Yes. I'm based in San Diego and work with businesses across the country remotely.

No. I never discuss one client's numbers with another, in reports, emails or calls.